MUST-SEE: Why Brands Are Ditching Mohair After PETA’s Exposés

Two PETA Asia investigations have exposed the mohair industry for what it is: cruel, violent, and unnecessary. Now, FAO Schwarz has joined major brands—including adidas, Columbia, Gap, UNIQLO, and Zara—in banning mohair. This victory came just hours before PETA supporters were set to protest at FAO Schwarz’s NYC store with a giant “bloody” teddy bear.

FAO Schwarz’s decision adds to the growing list of companies rejecting mohair after seeing what goats endure for sweaters, blankets, yarn, and plush toys. Check the list—then pledge never to buy mohair below!

PETA’s exposés revealed workers in South Africa—the world’s top mohair producer—roughly handling goats:

Some shearers lifted goats off the floor by the tail, likely breaking it at the spine:

When one goat struggled, the shearer sat on her:

Workers threw goats.

They also cut goats’ throats.

The mohair industry kills angora goats once they’re no longer profitable—often years before their natural life expectancy.

Because shearers are paid by volume, not by the hour, they rush through the job, leaving the goats cut up and bleeding:

Goat kids, who were being shorn for the first time, cried out in fear.

Workers mutilated goats’ ears with pliers that punched sharp needles through them, causing intense pain. One farmer said the goats “scream terribly.”

This is mohair. And this is why so many brands have banned it.

*****

This progress is exciting, but goats still need your help!

Urge Steiff to stop selling mohair now: