Jardins d’Arménie highlights Armenian heritage at Monte-Carlo TV Festival

Jardins d’Arménie Royal Brandy appeared as a Crystal Partner of the 2026 Monte-Carlo Television Festival in Monaco, using the event to showcase Armenian heritage and expand its luxury positioning. The brand also deepened its Monaco presence through a retail collaboration and drew attention from international talent and media.

Why it matters: - Jardins d’Arménie used the Monte-Carlo Television Festival to place Armenian brandy in front of an international luxury, media and hospitality audience. - The partnership supports the brand’s expansion in Monaco and its broader push to build long-term relationships with collectors, connoisseurs and hospitality professionals. - The festival setting gave the brand a cultural platform, not just a commercial one.

What happened: - Jardins d’Arménie Royal Brandy, the flagship brand of Pogossian Luxury Brand House, served as a Crystal Partner of the 2026 Monte-Carlo Television Festival. - The festival took place in Monaco and brought together actors, producers, broadcasters, creators and other industry leaders. - Armen Pogossian, owner of Pogossian Luxury Brand House, attended and met with media representatives, partners and invited guests. - Chess grandmaster Levon Aronian, ambassador of Jardins d’Arménie, also appeared in Monaco during the festival. - The festival welcomed international figures including Jeffrey Dean Morgan, Ester Expósito, Kevin McKidd, David Morrissey, Lauren Cohan, David Boreanaz, Dame Kristin Scott Thomas and cinematographer Barry Markowitz.

The details: - The Monte-Carlo Television Festival has run for 65 years and awards the Golden Nymph Awards. - Pogossian described the festival as a natural extension of the values behind Jardins d’Arménie and said it offered a platform to celebrate storytelling and cultural exchange. - Aronian said Armenian brandy and chess are both symbols of Armenia and said international guests discovered something different from what they were used to. - Jardins d’Arménie is available in Monaco through a collaboration with GCM, or Grands Chais Monégasques. - Pogossian Luxury Brand House says it has created luxury products since 1992 and operates in more than 50 countries. - Jardins d’Arménie Royal Brandy is made in Armenia from Voskehat grapes and aged for 35 years through a multi-stage maturation process. - The brand positions itself around authenticity, excellence, heritage and contemporary presentation. - The company’s Instagram page is listed in the release.

Between the lines: - The festival appearance connects the brand to a high-visibility cultural event where luxury branding and international entertainment overlap. - The Aronian appearance adds a national-symbol angle, linking Armenian brandy with one of Armenia’s most recognized global sports figures. - The Monaco retail presence suggests this was not a one-off sponsorship, but part of a longer distribution and brand-building strategy.

What's next: - Pogossian Luxury Brand House plans to keep developing Jardins d’Arménie’s presence in Monaco. - The brand is likely to keep targeting luxury consumers and hospitality channels that value provenance and craftsmanship. - The company’s broader international footprint leaves room for further premium-market expansion.